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Privacy Policy

At Atidas, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how Atidas, located at 83 Foulden Rd LONDON N16 7UH Greater London GB, collects, uses, stores, and protects your information when you visit our website (atidas.com), purchase our artificial plants, trees, or flowers, or interact with us via email (support@atidas.com) or phone (+44 7450 579711). As a UK-based business, we comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws. This policy applies to our UK-only customers and services.

1. Who We Are

Atidas is a Newcastle-based online retailer specializing in high-quality artificial plants, trees, and flowers, serving customers across the UK. We operate from 83 Foulden Rd LONDON N16 7UH Greater London GB, and can be reached at support@atidas.com or +44 7450 579711. We are the data controller responsible for your personal data under this policy. Our commitment is to process your information transparently, securely, and in line with UK data protection laws.

2. Information We Collect

We collect personal data to provide you with the best shopping experience, process orders, and improve our services. The types of data we collect include:

  • Personal Identifiers: Name, billing address, delivery address, email address, and phone number provided during checkout, account creation, or inquiries.

  • Payment Information: Card details or payment method data (processed securely via third-party gateways like PayPal, Stripe, or Klarna).

  • Contact History: Communications via email (support@atidas.com), phone (+44 7450 579711), or our website’s contact form.

  • Website Usage Data: IP address, browser type, device information, pages visited, and time spent on atidas.com, collected via cookies and analytics tools.

  • Marketing Preferences: Your choices regarding newsletters, promotions, or social media engagement (e.g., Instagram @atidasuk).

  • User-Uploaded Content: Photos or details submitted via our virtual room planner tool to visualize artificial plants in your space.

We do not collect sensitive personal data (e.g., health or biometric data) unless explicitly required and consented to for specific purposes. If you visit our showroom by appointment, we may collect minimal data (e.g., name and contact details) for scheduling purposes.

3. How We Collect Your Data

We collect data in the following ways:

  • Direct Interactions: When you place an order, create an account, sign up for our newsletter, use the virtual room planner, contact us, or book a showroom visit.

  • Automated Technologies: Cookies, web beacons, and analytics tools (e.g., Google Analytics) track your browsing behavior on atidas.com to improve user experience.

  • Third Parties: Payment processors (PayPal, Stripe, Klarna) provide transaction data, while social media platforms (e.g., Instagram) may share engagement metrics if you interact with our ads.

You can manage cookie preferences via our website’s cookie banner. Disabling cookies may limit some features, like personalized product recommendations.

4. How We Use Your Data

We use your data to deliver a seamless shopping experience and comply with legal obligations. Below are the purposes and lawful bases under UK GDPR:

  • Order Processing: To process and deliver your artificial plants, trees, or flowers (e.g., name, address, payment details). Lawful basis: Contractual necessity.

  • Customer Support: To respond to inquiries via email or phone and provide personalized advice. Lawful basis: Legitimate interest.

  • Website Improvement: To analyze browsing patterns and optimize atidas.com’s performance. Lawful basis: Legitimate interest, consent for cookies.

  • Marketing: To send newsletters, promotions, or updates about our Coastal Serenity, Urban Jungle, or Seasonal Charm collections (with your consent). Lawful basis: Consent.

  • Fraud Prevention: To verify transactions and prevent fraudulent activity. Lawful basis: Legal obligation.

  • Showroom Appointments: To schedule and manage visits to our Newcastle showroom. Lawful basis: Contractual necessity.

We do not use your data for automated decision-making or profiling that significantly impacts you. You can opt out of marketing emails via the unsubscribe link or by contacting support@atidas.com.

5. Sharing Your Data

We share your data only when necessary and with trusted partners, all compliant with UK data protection laws:

  • Payment Processors: PayPal, Stripe, and Klarna handle secure payment transactions. They do not store your full card details.

  • Delivery Services: UK-based couriers (e.g., Royal Mail, DPD) receive your name and address for shipping.

  • Analytics Providers: Google Analytics processes anonymized usage data to improve our website.

  • IT and Hosting: Cloud providers (UK-based or UK GDPR-compliant) store our website and customer data securely.

  • Marketing Platforms: Email services (e.g., Mailchimp) manage newsletters, only with your consent.

We do not sell your data or share it with third parties for their own marketing purposes. Data shared with partners is limited to what’s necessary, and we ensure they meet UK GDPR standards.

6. Data Storage and Security

Your data is stored securely on UK-based or UK GDPR-compliant servers. We use industry-standard measures, including:

  • Encryption (e.g., SSL/TLS) for data transmission on atidas.com.

  • Firewalls and access controls to protect our databases.

  • Regular security audits to identify and address vulnerabilities.

We retain personal data only as long as necessary:

  • Order data: 7 years to comply with UK tax and accounting laws.

  • Account data: Until you request deletion or your account becomes inactive for 2 years.

  • Marketing data: Until you unsubscribe or withdraw consent.

  • Analytics data: Anonymized and retained for up to 26 months.

If you visit our showroom, appointment data is deleted within 6 months unless further interaction occurs. In case of a data breach, we will notify you and the UK Information Commissioner’s Office (ICO) within 72 hours, as required by law.

7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data (subject to legal obligations).

  • Restriction: Limit how we process your data in certain cases.

  • Portability: Receive your data in a structured, machine-readable format.

  • Objection: Object to processing for marketing or legitimate interest purposes.

  • Withdraw Consent: Opt out of marketing or cookie usage at any time.

To exercise these rights, contact us at support@atidas.com or +44 7450 579711. We’ll respond within one month, free of charge, unless your request is complex. You can also lodge a complaint with the ICO (www.ico.org.uk) if you’re unsatisfied with our response.

8. Cookies and Tracking

atidas.com uses cookies to enhance your experience:

  • Essential Cookies: Enable core functions like checkout and account login.

  • Analytics Cookies: Track site performance and user behavior (anonymized).

  • Marketing Cookies: Deliver personalized ads (e.g., on Instagram) with your consent.

You can manage cookies via our cookie banner or browser settings. Disabling cookies may affect site functionality. For details, see our Cookie Policy (linked on atidas.com).

9. Third-Party Links

Atidas.com may include links to third-party sites (e.g., PayPal, Instagram). These sites have their own privacy policies, and we are not responsible for their practices. Please review their policies before sharing data.

10. International Transfers

As a UK-only business, we primarily store and process data within the UK. If data is transferred to partners outside the UK (e.g., cloud providers), we ensure they comply with UK GDPR through adequacy agreements or standard contractual clauses.

11. Children’s Data

Atidas.com is not intended for users under 16. We do not knowingly collect data from children. If you believe we have such data, contact us immediately to have it removed.

12. Changes to This Policy

We may update this Privacy Policy to reflect legal or operational changes. Updates will be posted on atidas.com with the “Last Updated” date. Significant changes will be communicated via email or website notice.

13. Contact Us

For questions, requests, or concerns about your data, contact our Data Protection Officer:

  • Business Name: PATRICK DEALS LTD

  • Email: support@atidas.com

  • Phone: +44 7450 579711

  • Address: Atidas, 83 Foulden Rd LONDON N16 7UH Greater London GB

We’re here to help, weekdays 9-5, and aim to respond within 48 hours.

14. Your Trust Matters

At Atidas, we’re more than an artificial plants retailer – we’re a UK business committed to transparency and customer care. Whether you’re browsing our Coastal Serenity Collection or styling your office with our Urban Jungle range, your privacy is our priority. Thank you for choosing Atidas to green your world.