About Us

Atidas, the UK’s premier destination for artificial plants, trees, and flowers that bring nature’s beauty into your home or office without the hassle of maintenance. Based at 83 Foulden Rd LONDON N16 7UH Greater London GB, we’re a proudly British brand dedicated to transforming spaces across the UK with sustainable, lifelike greenery. From cozy Newcastle terraces to sleek London flats, our mission is to make every corner of the UK greener, bolder, and effortlessly stylish. Reach us at support@atidas.com or +44 7450 579711 – we’re here to help you create a vibrant, low-maintenance oasis.

Our Story: Rooted in Newcastle, Growing Nationwide

Atidas was founded in 2020 by three North East visionaries: Emma Clarkson, a botanist passionate about plant preservation; Rajesh Patel, an interior designer with a flair for stunning aesthetics; and Sarah Thompson, a sustainability advocate determined to reduce environmental waste. It all began in a small workshop in Newcastle Upon Tyne, where the trio grew frustrated with the challenges of keeping real plants alive in the UK’s unpredictable climate – rainy winters, fleeting summers, and humidity that shifts faster than a British weather forecast.

“Why can’t we have plants that look real, feel real, but don’t need constant care?” Emma asked over a cup of tea one dreary afternoon. That question sparked Atidas. Combining Emma’s botanical expertise, Rajesh’s design sensibility, and Sarah’s eco-conscious vision, we set out to craft artificial plants that rival nature itself. Today, from our Newcastle headquarters, we serve thousands of UK customers, delivering greenery that thrives in any setting – no watering can or green thumb required.

Our name, Atidas, blends “synthetic” with the Old English “yep,” meaning “to create.” It reflects our craft: creating synthetic nature that’s as close to the real thing as you can get without digging in the dirt. Every product is designed with the UK market in mind, from muted greens that complement overcast skies to vibrant blooms that brighten even the gloomiest days.

Why Choose Artificial Plants? The Atidas Difference

In a country where over 70% of households own houseplants (per a 2024 UK Horticultural Society survey), keeping them alive is no small feat. Real plants demand time, light, and care – resources that busy UK lifestyles often can’t spare. Atidas’s artificial plants, trees, and flowers offer a solution. Crafted from high-grade silk, polyester, and foam, our products mimic the texture, color, and weight of real foliage. From the delicate veins of a monstera leaf to the soft petals of a peony, every detail is designed to deceive the eye and delight the senses.

Here’s what sets Atidas apart:

• Zero Maintenance: No watering, pruning, or repotting. A quick wipe with a damp cloth keeps our plants pristine.

• Lasting Durability: UV-resistant and colorfast, our greenery withstands the UK’s variable light conditions – perfect for south-facing conservatories or dim northern flats.

• Safety First: Flame-retardant materials meet UK safety standards, ideal for homes with children or pets.

• Sustainability: Made from recycled plastics and natural fibers, our products reduce the carbon footprint of imported live plants.

Unlike real plants, which contribute to deforestation through global supply chains, Atidas’s artificial greenery is eco-friendly. Our pots are crafted from 100% recycled ocean plastics sourced from British shores, and our UK-only shipping from Newcastle minimizes emissions. By choosing Atidas, you’re opting for a greener planet and a greener home.

Our Collections: Tailored for UK Tastes

We’ve curated our offerings to suit the diverse aesthetics of UK homes and offices:

• Coastal Serenity Collection: Inspired by the UK’s rugged coastlines, this collection features faux seagrass, driftwood planters, and airy ferns. Perfect for seaside cottages in Cornwall or urban flats craving a beachy vibe.

• Urban Jungle Collection: Bold, lush foliage like monstera, palms, and cascading ivy for city dwellers in London, Manchester, or Birmingham. Ideal for compact spaces needing a tropical touch.

• Seasonal Charm Collection: Rotating arrangements reflecting the UK’s seasons – think autumnal maple leaves, spring tulips, or winter holly. These bring festive cheer that lasts year-round.

Each item undergoes rigorous testing in our Newcastle facility to ensure it withstands the UK’s humid coasts and dry interiors. Our plants are dust-resistant, hypoallergenic, and easy to clean, making them perfect for busy households or bustling offices.

Our Commitment to Sustainability

At Atidas, we’re not just about beautiful spaces – we’re about a better planet. The live plant industry often involves deforestation and high-emission shipping. Our artificial plants, made from recycled materials, offer a sustainable alternative. We’re proud partners with the Woodland Trust, planting a real tree for every artificial tree sold. By 2026, we aim for carbon-neutral operations, and our eco-friendly packaging – using biodegradable wraps and recycled cardboard – aligns with the UK’s Plastic Packaging Tax goals.

We also collaborate with Newcastle charities to repurpose returned items into public art installations, turning greenery into community joy. Our showroom at 83 Foulden Rd LONDON N16 7UH Greater London GB (open by appointment) showcases our commitment to local roots and global impact.

The Atidas Experience: Shopping Made Simple

Shopping with Atidas is as seamless as a summer breeze. Our website, atidas.com, is mobile-optimized for browsing on the go – perfect for UK commutes. We offer secure checkout with PayPal, Stripe, and Klarna (buy now, pay later). Enjoy free standard shipping on orders over £50 across mainland UK, with express options for last-minute decor needs. Deliveries arrive in discreet, eco-friendly packaging, ready to unpack and place.

Our virtual room planner tool lets you upload a photo of your space and visualize our plants in situ – a game-changer for renters or indecisive decorators. Not sure? Our 30-day money-back guarantee lets you try our greenery risk-free. Contact our Newcastle team at support@atidas.com or +44 7450 579711 (weekdays 9-5) for personalized advice.

Voices from Our UK Community

Our customers love us, and we love them back. Sarah from Leeds says, “My faux fiddle leaf fig is the star of my flat – no wilting, just vibes!” TechHub in Bristol added, “Atidas’s artificial trees boosted our office morale without the upkeep.” Follow us on Instagram (@atidasuk) for styling tips, behind-the-scenes from our Newcastle HQ, and customer spotlights. Join our newsletter for 10% off your first order and early access to drops like our upcoming bioluminescent faux firefly vines (Autumn 2025).

Why Atidas? Because Greenery Should Be Easy

We’re not just selling plants; we’re selling possibilities. The possibility of a brighter, bolder space that reflects your style. The possibility of ditching the guilt of neglected greenery. And the joy of watching “nature” thrive, one faux leaf at a time. Based in Newcastle, we’re proud to serve the UK – and only the UK – with fast, reliable delivery and a passion for quality.

Ready to green your world? Explore our collections, book a showroom visit, or reach out to our team. Atidas is here to make your UK home or office a little greener, a lot easier, and endlessly beautiful.