Cookie Policy

This Cookie Policy explains how we use cookies and similar technologies on our website to enhance your experience, whether you’re browsing our Coastal Serenity ferns, Urban Jungle palms, or Seasonal Charm bouquets. For inquiries, contact us at support@sinyep.com or +44 7447 521420. This policy complies with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable UK laws.

1. What Are Cookies?

Cookies are small text files stored on your device (e.g., computer, smartphone, tablet) when you visit sinyep.com. They help us remember your preferences, analyze site performance, and deliver personalized content. Other technologies, such as web beacons, pixels, and local storage, serve similar purposes and are included in this policy. Cookies enable features like secure checkout, personalized product recommendations, and our virtual room planner tool, ensuring a tailored experience for UK shoppers.

2. Why We Use Cookies

Sinyep uses cookies to:

  • Enable Core Functionality: Ensure sinyep.com works smoothly, including account login, cart management, and secure payment processing for orders of artificial plants.

  • Improve User Experience: Save your preferences (e.g., currency as GBP, UK delivery options) and enhance site navigation.

  • Analyze Performance: Understand how you interact with sinyep.com to optimize content, such as highlighting our bestselling faux fiddle leaf figs.

  • Personalize Content: Recommend products like Urban Jungle monstera or Seasonal Charm holly based on your browsing history.

  • Marketing: Deliver targeted ads (e.g., on Instagram @sinyepuk) and track newsletter sign-ups, with your consent.

Cookies help us provide a fast, secure, and relevant experience while maintaining compliance with UK data protection laws.

3. Types of Cookies We Use

We categorize cookies based on their purpose and duration:

By Purpose

  • Essential Cookies: Necessary for sinyep.com to function, enabling features like checkout, account access, and our virtual room planner. These cannot be disabled as they are critical to your shopping experience.

  • Performance/Analytics Cookies: Collect anonymized data on how you use our site (e.g., pages visited, time spent) to improve performance and content. Examples include Google Analytics cookies.

  • Functionality Cookies: Remember your preferences (e.g., cookie consent settings, product filters) for a personalized experience.

  • Marketing Cookies: Track your browsing to deliver targeted ads and measure campaign effectiveness, such as promoting our Coastal Serenity Collection on social media.

By Duration

  • Session Cookies: Temporary cookies that expire when you close your browser, used for tasks like maintaining your cart during a session.

  • Persistent Cookies: Remain on your device for a set period (e.g., 30 days to 26 months) to remember preferences or track analytics across visits.

4. Cookies We Use on Sinyep.com

Below is a summary of cookies commonly used on sinyep.com:

  • Essential Cookies:

    • Name: session_id (Session) – Maintains your session during checkout or account login.

    • Name: cart_contents (Persistent, 30 days) – Saves your cart items for seamless shopping.

  • Performance/Analytics Cookies:

    • Name: _ga (Google Analytics, Persistent, 26 months) – Tracks anonymized site usage (e.g., page views, click-through rates).

    • Name: _gid (Google Analytics, Persistent, 24 hours) – Distinguishes users for daily analytics.

  • Functionality Cookies:

    • Name: user_prefs (Persistent, 12 months) – Stores preferences like currency (GBP) or delivery options.

    • Name: cookie_consent (Persistent, 12 months) – Records your cookie consent choice.

  • Marketing Cookies:

    • Name: fbp (Facebook Pixel, Persistent, 90 days) – Enables targeted ads on platforms like Instagram.

    • Name: mailchimp_campaign (Persistent, 30 days) – Tracks newsletter sign-up campaigns.

A full list of cookies is available via our cookie banner, updated regularly to reflect changes.

5. How We Use Cookie Data

Cookie data helps us enhance your experience on sinyep.com:

  • Essential Functions: Ensure secure checkout, order tracking, and access to features like the virtual room planner for visualizing artificial plants in your UK home.

  • Analytics: Anonymized data (e.g., via Google Analytics) shows us which products (e.g., 2m olive trees) are popular in cities like London or Birmingham, helping us optimize stock.

  • Personalization: Suggest products based on your browsing, such as recommending trailing ivy for your Newcastle flat.

  • Marketing: With your consent, we use cookies to deliver ads on platforms like Instagram or send newsletters about our Seasonal Charm Collection.

We do not use cookies for automated decision-making or profiling that significantly impacts you. Data collected is processed in accordance with our Privacy Policy (available on sinyep.com).

6. Managing Cookies

You can control cookies via:

  • Cookie Banner: When you first visit sinyep.com, our cookie banner lets you accept or reject non-essential cookies (analytics, functionality, marketing). Essential cookies are always active.

  • Browser Settings: Most browsers (e.g., Chrome, Firefox, Safari) allow you to block or delete cookies. Note that disabling essential cookies may prevent core features (e.g., checkout, account login) from working.

  • Opt-Out Tools: For analytics cookies, use tools like Google Analytics Opt-Out (available via Google’s website).

To manage marketing preferences, unsubscribe from newsletters via the link in our emails or contact support@sinyep.com. Disabling cookies may limit personalized features, such as product recommendations.

7. Third-Party Cookies

Some cookies are set by trusted third parties:

  • Google Analytics: Tracks anonymized site usage to improve performance.

  • PayPal/Stripe/Klarna: Essential cookies for secure payment processing.

  • Facebook/Instagram: Marketing cookies for targeted ads, only with your consent.

  • Mailchimp: Tracks newsletter campaign performance.

These partners comply with UK GDPR and PECR. Their cookie policies are accessible via their websites. We do not share cookie data with third parties for their own marketing purposes.

8. Data Protection and Security

Cookie data is stored securely on UK-based or UK GDPR-compliant servers. We use:

  • Encryption: SSL/TLS for data transmission on sinyep.com.

  • Access Controls: Limit data access to authorized personnel only.

  • Anonymization: Analytics data is anonymized to protect your identity.

Cookie data retention varies:

  • Session cookies: Deleted when you close your browser.

  • Persistent cookies: Retained for 24 hours to 26 months, depending on purpose.

  • Marketing data: Deleted upon withdrawal of consent.

For details, see our Privacy Policy. In case of a data breach, we’ll notify you and the UK Information Commissioner’s Office (ICO) within 72 hours, as required.

9. Your Rights Under UK GDPR

Under UK GDPR, you have rights over cookie-related data:

  • Access: Request details of cookies and data collected.

  • Rectification: Correct inaccurate data.

  • Erasure: Request deletion of non-essential cookie data.

  • Objection: Object to marketing or analytics cookies.

  • Withdraw Consent: Disable non-essential cookies via our cookie banner or browser settings.

To exercise these rights, contact support@sinyep.com or +44 7447 521420. We’ll respond within one month, free of charge. You can also contact the ICO (www.ico.org.uk) if unsatisfied.

10. Updates to This Policy

We may update this Cookie Policy to reflect legal or technical changes. Updates will be posted on sinyep.com with the “Last Updated” date. Significant changes will be communicated via email or site notice.

11. Contact Us

For cookie-related inquiries, contact:

  • Business Name: VORMIRA LTD
  • Shop Name: Sinyep
  • Email: support@sinyep.com

  • Phone: +44 7447 521420 (weekdays 9-5)

  • Post: Sinyep, 7 Netherby Drive, Newcastle Upon Tyne, NE5 2RS, United Kingdom

We aim to respond within 48 hours. Your privacy is our priority, and we’re here to ensure a transparent experience.